Polygon Labs was at a turning point in 2021. I was fortunate to play a pivotal role in transforming its image from a project associated with India in 2021 to a global brand by 2022.

Being the sole member of the marketing leadership team witnessing Polygon's growth from 100 to 500, I established and led the communication and content team, implemented narratives that strengthened the brand, and strategized major announcements. I helped Polygon overcome its biggest challenge in 2022 when negative media reports were published. The team under my leadership established the brand as eco-friendly, resulting in a wave of Web2 partnerships.

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The Maker Foundation was set up to bootstrap MakerDAO, a game-changing protocol in Decentralized Finance (DeFi). Thanks to stablecoin Dai, many cool DeFi projects came to life. I was honored to have been appointed to spearhead the Foundation's efforts in Japan to advance MakerDAO's mission.

During my time at the Maker Foundation from 2019 to 2021, I played a crucial role in positioning Maker as a leader in the DeFi industry by creating engaging content and organizing community events. I developed and executed marketing strategies that led to the successful listing of Dai on Japanese exchanges. Additionally, I established Easy DeFi, a community initiative to raise awareness and educate the Japanese community about DeFi, with Maker at the forefront of this movement.
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Aseparated from Polygon in 2023. As an independent project, it lacked a clear identity or brand, and its value proposition was also unclear. I joined to position and establish Avail as the leader in the latest evolution of blockchain technology.

I started by identifying Avail’s competitive edge, which requires an understanding of blockchain infrastructure, the importance of data availability, and the design choices of Avail’s technology. I increased Avail's visibility by setting clear value propositions, building an effective team to implement marketing strategies, and simplifying technical concepts to position Avail as a leader.

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