MakerDAO

Senior Community Lead
March 2019 - July 2021
Project Overview
The Maker Foundation was set up to bootstrap MakerDAO, a game-changing protocol in Decentralized Finance (DeFi). Thanks to stablecoin Dai, many cool DeFi projects came to life. I was honored to have been appointed to spearhead the Foundation's efforts in Japan to advance MakerDAO's mission.
My Contributions
During my time at the Maker Foundation from 2019 to 2021, I played a crucial role in positioning Maker as a leader in the DeFi industry by creating engaging content and organizing community events. I developed and executed marketing strategies that led to the successful listing of Dai on Japanese exchanges where it remains the only stablecoins listed as of 2024. Additionally, I established Easy DeFi, a community initiative to raise awareness and educate the Japanese community about DeFi, with Maker at the forefront of this movement.

Leveling the Playing Field

I developed a series of marketing campaigns that raised awareness of Dai, in line with Maker's mission of creating an open and transparent financial system by leveling the playing field.

Through these innovative campaigns, Maker's presence in Japan was not only amplified, but Dai's visibility and understanding among the audience were significantly enhanced, aligning perfectly with MakerDAO's mission of promoting a decentralized and inclusive financial ecosystem.

Afterward, I directed my attention towards MakerDAO, a decentralized autonomous organization, as the foundation was scheduled to dissolve. I built a global team and devised a branding/marketing strategy and a budget.
"I am not stable, but my Dai is." was a brilliant and fun way to talk about stablecoin Dai.

One's Favorite Food

July 2020 - Amidst the COVID-19 pandemic, I launched the "One's Favorite Food" campaign, urging individuals to support their beloved restaurants by sharing images of their favorite dishes on social media with the hashtag #dai好物 (DAIkoubutsu). Participants were incentivized with Dai rewards, accompanied by guidance on its utility.

Results:
The campaign saw an astonishing 1,400% surge in blog page visits. Campaign tweets and replies garnered 62.8K impressions, with the hashtag #dai好物 amassing 251K impressions.
We ran ads to encourage potential users of Dai to support the owners of their favorite local restaurants during Covid by joining My Favorite Food campaign.
Playing with the Japanese sound where is something, this campaign was designed to increase the awareness of Dai.

Where’s Dai?

September 2020 - This engaging initiative invited participants to spot or create objects incorporating Dai or its phonetic sound and share them on Twitter using #dokoDAI. As a token of gratitude, all submissions were compiled into a mosaic.
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Results:
The hashtag #どこDAI achieved a remarkable 160K impressions. 

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A special design of Dai during cherry blossom campaign

OhanaDai

March 2021 - As the Maker Foundation was in its final stages, I conceptualized the "OhanaDai" campaign as a gesture of appreciation to the Japanese community during hanami season. Teaming up with Decentraland, we devised a game where players hunted for Dai pairs within the Maker House.

Results:The hashtag #お花DAI achieved an impressive 100K impressions.
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